A new look for Santa and the Credit Union Christmas pageant!

Working with the events team at the South Australian Tourism Commission, MassMedia were commissioned to put a new digital spin on promoting the largest Christmas pageant of its kind in the world, by redesigning the Credit Union Christmas pageant website. The new site was designed to reflect a more playful and contemporary look with lots of new features including a new history section and plenty of cool areas for the kids (and adults) to explore and engage. The new site was a radical departure as the events team were looking for MassMedia to produce a site that would help showcase a brand new focus on this incredibly popular South Australian event.

With the 2011 Credit Union Christmas Pageant thousands of people lined the streets of Adelaide, sharing in the magic and fun of the Pageant. About 335,000 people – the young and young at heart – packed the 3.3km route along various vantage points across the city, while 150,000 tuned into Channel Nine’s live broadcast, to enjoy this iconic event which has been the traditional herald to the Christmas season since 1933.

This year’s theme was ‘celebrate the clown within’, with more than 250 clowns entertaining crowds along the pageant route, with thousands in the crowd wearing red noses. The pageant featured 63 floats and 15 bands plus nine walking sets, 10 dance groups, one DJ and three choirs, totalling over 2,700 participants. The Credit Union Christmas Pageant, Creative Director /Event Manager, Brian Gilbertson said: “It was fantastic to see so many people of all ages, from all walks of life, shoulder to shoulder, enjoying the day. He continued “The Credit Union Christmas Pageant is about giving to the community and we hope that everyone who attended or watched the live telecast on Channel Nine enjoyed the magic of the day as much as we did.”

Preparations are already under way for the 80th celebration of the Credit Union Christmas Pageant, next November that is only less than 330 more sleeps!